The process R3 created for MetLife creates trust, helps customers feel more at ease and increases the likelihood that those customers will engage openly. And that’s what sales reps and buyers need when they make life-changing decisions together.
Customers for Life
Choosing the right life insurance policy is a decision that can make a huge impact on the future of a person’s loved ones. Shouldn’t consumers consult with an expert to make sure they’re getting the best plan for their needs?
The insurance specialists at MetLife think so. They know a buying experience with such life-altering implications should be a careful and comfortable one.
But, talking about life and death and who gets all the money isn’t comfortable.
Here’s where the communication and sales experts at R3 come in. We helped MetLife grow revenue by implementing an even more customer-focused sales culture – one where MetLife provides the best possible support, advice and experience so their customers can feel good about their life insurance decisions.
R3 developed a succinct conversation framework for sales reps to use as a guide for their life insurance consultations. This framework allows associates to: